Our Certified Digital Marketing Professionals Are Facilitators

Leap University Certified Digital Marketing Professionals are facilitators who ensure that well-planned digital marketing strategies are in place to satisfy the targets set by the Marketing Strategy. Given the nature of the online world, which is constantly evolving and expanding—new channels are developing with greater frequency, and audiences are continuously exploring new sources of online content— Digital Marketing is one of the most crucial Aspects of Sales and Marketing. Certified Marketing Strategy Professional will be able to define all marketing activities that use electronic devices connected to the internet to engage with customers (e.g., computers, tablets, smartphones).

There is no formal prerequisite for this certification. However, it is preferable to complete the SMstudy® Certified Digital Marketing Associate and study the recommended processes from the SMstudy Guide – Digital Marketing book before applying for the SMstudy® Certified Marketing Strategy Professional. All the required resources are also provided as part of the online certification course.

We define Sales and Marketing in terms of processes that comprise a series of actions that leads to a particular result. Each process requires specific inputs and then uses tools to create specific outputs. Our Guide to the Sales and Marketing Body of Knowledge, also referred to as the “SMstudy® Guide,” is a series of books that provide guidelines for the Sales and Marketing of products and services. It offers a comprehensive framework that can be used to effectively manage Sales and Marketing efforts in any organization. The objective of the SMstudy® Guide is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational Sales and Marketing Plan.

We offer a comprehensive framework that can be used to effectively manage Sales and Marketing efforts in any organization. The objective of the SMstudy® Guide is to provide a practical and process-oriented approach to Sales and Marketing that emphasizes how various elements of Sales and Marketing can be integrated to develop a comprehensive and effective organizational plan.

Your new education can give you a leg up on your competition either in a freelance or on as a gem on your resume.

 

 

Earn Your Certified Associate in Project Management

Learn More About Certified Associate in Project Management (CAPM)

Regardless of your career stage, the Certified Associate in Project Management (CAPM)® is an asset that will distinguish you in the job market and enhance your credibility and effectiveness working on — or with — project teams.

Organizations with standardized practices attain better results, as shown in our 2015 Pulse of the Profession® report. Because the CAPM recognizes your knowledge of the profession’s preeminent global standard, you’ll stand out to employers and be poised to move ahead.

Project management is a rapidly growing profession. Through 2020, 1.57 million new jobs will be created each year and qualified practitioners are in demand. With the CAPM®, you’ll be on the fast track to opportunity.

Who Should Apply?

If you’d like to manage larger projects and gain more responsibility or add project management skills into your current role, then the Certified Associate in Project Management (CAPM)® is right for you.

Gain and Maintain Your CAPM

The certification exam has 150 multiple choice questions, and you have three hours to complete it. To maintain your CAPM, you must retake the exam every five years.

Prerequisites

Secondary degree (high school diploma, associate’s degree or the global equivalent)

1,500 hours of project experience

or

23 hours of project management education completed by the time you sit for the exam

The Leap University PMP Online Prep Module has been prepared by PMstudy – a global leader in PMP certification which has enabled more than 200,000 students to pass the PMP exam with a success rate of 98.7%. This online preparatory courses is exhaustive and has been designed to cover:

These Include:

Videos

High Quality Videos explaining PMBOK concepts from all chapters

Simulated Test

4 full-length simulated exams designed on the lines of the actual exam

PMI Contact Hours

40 PMI contact hours for Project Management Examination eligibility. One of the eligibility criteria to take the CAPM exam is the 23 Contact Hours of Project Management Education by a Registered Education Provider or R.E.P.

Online Study Material

Different formats of study materials like study guides, pod casts, terms and concepts

Chapter Test

Up to 100 questions per chapter to check the student’s proficiency in each chapter

Mobile Applications

Mobile applications to provide student access to preparatory material on the go

Learn How To Avoid Fragmented Digital Marketing

Today digital marketing has become increasingly fragmented with several hundred television and radio channels, as well as a large variety of print media, including newspapers, magazines, and trade publications.

Moreover, since the late 1990s, with the increased popularity of the internet and, more recently, smartphones and tablets, many options now exist for advertisers to reach a global audience using digital media marketing methods such as mobile phone apps, Google, Facebook, Twitter, LinkedIn, YouTube, QR codes, gamification, and proximity marketing.

With all of these options, many marketers find it beneficial to use an integrated approach to marketing by leveraging the strengths of various types of media. Companies must evaluate all media in terms of who the target audience is and what media resonates with them best. In many cases, assumptions will need to be made and incorporated into the media-testing framework.

It is a fact that people now spend more time on the internet using smartphones, tablets, or computers than they spend through conventional mass media, such as television, radio, or newspapers. This is especially true for the thirty-year-old and younger market segment. Since Sales and Marketing is most successful when it meets the demands of consumers, this change in consumer preferences is significantly altering the Sales and Marketing landscape for established companies.

Businesses are discovering that conventional mass media marketing has limited effectiveness and some customer segments are not even reachable using these traditional media forms. Fragmented new-age marketing generally supports new, small brands with much smaller budgets targeted directly to customers in a global marketplace. This represents a significant distinction from conventional mass media marketing, where achieving a global reach for a small company may have been prohibitively expensive.

While mass media marketing is less targeted and primarily focused on affecting emotional attitudes about the brand, new-age marketing is data-driven and more focused on driving specific calls to action.

Also, while mass media marketing typically involves interruption, new-age marketing is about engagement. Unlike older media options where Sales and Marketing communications were primarily uni-directional, communications have increasingly become multi-directional.

Although generally a benefit to both producers and consumers, this trend can make brand management challenging for companies if actual or potential customers perceive that a product does not reflect the brand message intended by marketing efforts.

Due to the nature of digital sales and marketing, consisting of multiple media forms and the ability to generate significant information, huge amounts of data commonly referred to as big data are now available to companies. The ability to process this data through proper marketing analytic, and assimilate such data to generate valuable insights, can become a significant differentiator for ensuring that companies engage in smart marketing.

Your new education can give you a leg up on your competition either in a freelance or on as a gem on your resume.

Consider Our Certified Scrum Educational Programs

Are you looking for practical, hands-on Scrum Training? Are you or your team building a product with a new process can be a daunting prospect. Being asked to serve as the team’s Product Owner can be downright intimidating. You’ve got an idea of what Scrum is and have read a few articles or books on the topic, but you really don’t know how to start putting that theory into action. That’s where the Certified Scrum educational program comes in. The course gives you just enough information to understand how Scrum works, but focuses mainly on functioning as the product owner or customer for a Scrum team. You will learn about activities such as managing stakeholders, ROI, backlog grooming, creating effective stories, acceptance criteria for stories, defining done, and so on.

Scrum is a proven lean and agile approach to delivering results, a simple “inspect and adapt” framework used to organize work for maximum efficiency and effectiveness using three roles, three ceremonies, and three artifacts wherein stories express requirements and tasks express work.

While the Product Owner role is conceptually simple and involves a few guidelines, the role emphasizes a particular mindset. Many product owners enact the role, but don’t readily internalize the mindset, and thus don’t experience the benefits of the role.

This workshop not only provides participants with the skills for creating compelling visions, actionable roadmaps, and useful requirements using agile techniques, but it also gives participants practical hands-on experience applying these techniques throughout the workshop. Participants will be introduced to agility and create a vision, roadmap, and work with user roles, user stories, and acceptance tests.

This course is intended for software development teams and professionals. Scrum can be used on other types of projects. Consult with your Effective Agile Development education for information about customizing this course for your team and organization.

To be effective, Scrum Product Owners need to have a firm grasp on the value drivers for their product, and a keen sense of how to use agile practices and Scrum to maximize that value. The Professional Scrum Product Owner (PSPO) assessments allow people to validate their understanding of Scrum and product ownership, and how they would respond to real situations that would challenge them.

Whether you are a Product Owner, Portfolio Manager, Program Manager, Product Manager or Business Analyst or just responsible for defining product vision or requirements our course is for you.

Your new education can give you a leg up on your competition either in a freelance or on as a gem on your resume.

Use Sales and Marketing Certification To Help Climb The Ladder

Our Sales and Marketing Certification program is designed to enhance and test the knowledge, skills, and abilities required to perform a particular job, and, upon successfully passing a certification exam, to represent a declaration of a particular individual’s professional competence. In some professions, certification is a requirement for employment or practice.

For the credibility of the Sales and Marketing profession, it is important to recognize marketing and sales professionals who have met and surpassed high standards of education, experience, knowledge, and ethical conduct. Sales & Marketing Certification we have established for sales certification and marketing certification programs for professionals to complete in order to be able to use its professional designations. These sales certification and marketing certification programs involve part-time self-study and an online examination process.

Your sales certification or marketing certification designation shows to the world that you are a sales and marketing professional. Sales certification and marketing certification announce your professional competence to your clients, employer, peers, and clients.

It is important for us to note that the fact that we are in the twenty-first century does not make all the earlier avenues of Sales and Marketing obsolete. Some companies marketing consumer goods continue to spend a significant proportion of their marketing budget on conventional mass media marketing. In some cases a seller’s marketplace continues to be the reality for certain commodities that have a limited number of producers, or where the production is highly regulated by the government or controlled by monopolies or duopolies. Similarly, in some regions or countries, traditional marketplaces continue to flourish.

Rather than viewing the changes as completely replacing the earlier practices, Sales and Marketing approaches should be viewed as a continuum where recent innovations can co-exist with earlier practices. It is the responsibility of a company’s Sales and Marketing teams to make the strategic decisions that will work best to achieve the desired outcomes, given the reality of the markets and particular consumer preferences.

Sales and Marketing students, who read material on the subject, often find it confusing because authors offer varied perspectives that may be difficult to assimilate and comprehend in the present day. Each author’s perspective can also vary depending on when the material was written (i.e., where he or she was on the Sales and Marketing timeline), his or her individual or industry preferences and experiences, and other factors. Conversely, the concepts covered in this Sales and Marketing Body of Knowledge (SMstudy® Guide) are not limited to the perspective of any particular author or industry. The SMstudy Guide was developed by VMEdu, Inc., a professional education provider which has educated over 400,000 students.

Your new education can give you a leg up on your competition either in a freelance or on as a gem on your resume.

How Has The Connected Internet Changed Sales And Marketing

If you are marketing effectively, then the Connected Internet of Things has changed the way you are marketing or selling – every hour, every minute, every second of what you do should never be the same. It doesn’t matter if you are marketing in a brick and mortar store or do your business entirely on the Internet. It doesn’t matter if you aren’t even a marketer. As a consumer, the Internet of Things has changed the way you live.

The connected Internet has changed many things, including the how companies and interact with their customers. Before I divulge into my series on lead generation, it’s very important to understand how the Internet has changed customer behavior. Let’s take a look back at the customer before and after the Internet.

Through a variety of marketing channels (digital and physical), customers are the first to inquire about a relationship with a company.

With the advent of the Internet, customers have access to a wealth of information. From online reviews to a company’s social media page, customers can now make extremely informed decisions prior to any purchasing.

Today it’s about building and continuing a relationship with customers through delightful and amazing content. The power of business has shifted to marketing. Now more than ever, marketing and sales need to align in order to grow a sustainable relationship with a customer.

CEOs and marketing execs can now make informed decisions based on customer data gathered from their own analytics.

So, with so much of a consumer behavioral change, it’s only right that our marketing and sales strategies change, too. Introducing lead generation: The process of capturing interest in a product or service for the sole purpose of creating an effective sales channel. Stay tuned for future posts on how exactly lead generation works!

The proliferation of broadband Internet—enabling consumers to acquire and share entertainment goods easily online—has had major consequences for the marketing of entertainment goods, in particular for the music industry. Some speculate that, due to illegal file sharing, the old business model, where concerts were used to promote record sales, no longer applies. Others suggest an inversion of the business model, where recorded music stimulates concert demand. Despite the fact that concerts have become the major revenue source for many artists, little research has examined these possibilities.

Your new education can give you a leg up on your competition either in a freelance or on as a gem on your resume.

 

 

What Does Sales and Marketing Mean To You

This is an important question, because a carefully crafted combination of sales and marketing is vital for successful business growth. “Selling” or making sales consists of interpersonal interaction-the one-on-one meetings, telephone calls and networking-that you engage in with prospects and customers.

Sales and Marketing are widely used terms to describe the means of communication between the company and the consumer audience. Marketing is the adaptation of the commercial activities and use of institutions by the organizations with a purpose to induce behavioral change on a short-term or permanent basis. The American Marketing Association most recently defined Marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior. The marketing planning creates strategies for the company to place advertising to the dedicated consumer.

From a societal point of view, marketing provides the link between a society’s material requirements and its economic patterns of response. This way marketing satisfies these needs and wants through the development of exchange processes and the building of long-term relationships.

In the case of nonprofit organization marketing, the aim is to increase the deliver an ethos message about the organization’s services to the applicable audience. Governments often employ marketing to communicate messages with a social purpose, such as a public health or safety message, to citizens.

The ‘Customer orientation’ is perhaps the most common orientation used in contemporary marketing. It involves a firm essentially basing its marketing plans around the marketing concept, and thus supplying products to suit new consumer tastes. As an example, a firm would employ market research to gauge consumer desires, use R&D (research and development) to develop a product attuned to the revealed information, and then utilize promotion techniques to ensure persons know the product exists. R&D companies often parallel customer orientation with R&D phases to ensure the desired customer specifications are produced. Customization Maximization (similar to profit maximization in economics,) is the measurable approach to more efficiently sustaining specific customer needs, in effort to maximize the customization of the product or service offered to the customer, by the measure of data relating to responses, feedback, and elasticity.

The holistic marketing concept looks at marketing as a complex activity and acknowledges that everything matters in marketing – and that a broad and integrated perspective is necessary in developing, designing and implementing marketing programs and activities. The four components that characterize holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. Market segmentation and positioning have increased the divergence of society, further segregating and preventing a holistic population. Holistic Marketing helps converge the segments in an approach to improve the entire market through social responsibility and convergence. Holistic marketing disengages the political marketing activities of “divide and conquer”, or market segmentation.

Your new education can give you a leg up on your competition either in a freelance or on as a gem on your resume.

We Offer Marketing Strategy Associate Certification

Our Marketing Strategy Associate certification is tailored to help anyone interested to know more about Marketing Strategy; learn about key concepts in Marketing Strategy as defined in the SMstudy® Guide; and to get a basic understanding of how Sales and Marketing framework helps to effectively manage Sales and Marketing efforts in any organization. This course is included as a part of Free Subscription. The purpose of the SMstudy® Certified Marketing Strategy Associate’ ‘ exam is to confirm you have basic understanding of the Sales and Marketing aspects. On passing the exam, you will be accredited as “SMstudy® Certified Marketing Strategy “. You will also be provided with 10 PMI approved PDUs.

Prerequisite Experience – None • Prerequisite Education – None • Target Audience – Anyone interested to know more about sales and marketing • Cost of Exam $0

Digital Marketing Associate Overview

SMstudy® Certified Digital Marketing Associate course is tailored to help anyone interested to know about various digital marketing channels; learn about key concepts in Digital Marketing as defined in the SMstudy® Guide; and to get a basic understanding of how Digital Marketing framework helps to identify the most effective marketing channels for an organization’s products or services. This course is included as a part of Free Subscription. The purpose of the SMstudy® Certified Digital Marketing Associate exam is to confirm you have basic understanding of the Digital Marketing aspects. On passing the exam, you will be accredited as “SMstudy® Certified Digital Marketing Associate”. You will also be provided with 10 PMI approved PDUs.

Certification SCDM-A • Prerequisite Experience – None • Prerequisite Education – None • Target Audience – Anyone interested to know more about sales and marketing • Cost of Exam $0

Online PMP Course includes the following:

Simulated Practice Test PMstudy with 200 Questions, 4 Hours
Videos – First 2 chapters
First 2 Chapter Study Guides, Chapter tests, Flash cards, Terms and Concepts
Mobile Applications
10 PMI Contact Hours
Access for 3 days

With Leap University you will have the opportunity to combine the tools and techniques obtained through all the courses in different specializations. Use certifications to advance your career. Your new education can give you a leg up on your competition either in a freelance or on as a gem on your resume.

Our Faculty Greg Zehring

Greg Zehring is President of Wrap IT Up Consulting, a referral marketing company. He had previously spent 43 plus years in manufacturing and sales.

During the past 18 years he has assisted over 850 clients by matching their dial tone, Internet and long distance services to their business model. He reduced cost and increased efficiencies adding huge ROI value to his client’s bottom line. Multisite and multistate clients are his specialty, but no deal is too small.

Greg had 28 years of manufacturing management experience in Indiana before changing careers. His experience includes product management, marketing, planning, forecasting production and business cost analysis. He holds a Certificate of Management from Indiana University and an Associate’s Degree in Business Administration. Greg has been married 41 years and has 3 grown daughters and 7 grandchildren.

He is an elder in his church, actively supports 501 (c) 3 groups, Arizona Veterinarian Medical Association, Arizona Dental Association and is an upstanding member of the Better Business Bureau. He has been recognized by Arizona Excellence Group and BNI for his contribution in mentoring, and training others in the skill of referral marketing. He is a past Graduate Assistant of Dale Carnegie and The Referral Institute of Arizona.

Greg lives in Maricopa, and followed his heart to live in beautiful Arizona. Greg and his wife Linda have two twin daughters with three grandchildren living in Arizona and one daughter living in Indiana with their other four grandchildren.

His workshops will help you drill down and see how you can be better at giving and receiving referrals quickly with time proven methods. If you want to know more and learn more, take his workshop. I guarantee you will walk out with a bunch of tools for your tool belt making you a better referral partner.

Our Faculty Dr. Teresa Jurgens-Kowal

Teresa is President of Global NP Solutions, LLC, a strategic innovation provider. She is an accomplished visionary and results-oriented professional with extensive industry experience from creative research to effective portfolio and project management through implementation of new product development and project management processes.

Prior to founding Global NP Solutions in 2009, Dr. Jurgens-Kowal acquired over 12 years of experience in leadership and management positions with ExxonMobil Chemical Company and two decades as a practicing Chemical Engineer. Her corporate career encompassed various functions, including New Product Development, Portfolio Management, Licensing, Marketing, Logistics and Supply Chain, Manufacturing, Project Management and Research Technology. She worked on R&D in the oxo-alcohol process and process improvements / project management in polyethylene. She also worked as a product manager in zeolite catalysts for ethylbenzene and cumene production.

Teresa has extensive experience leading successful teams, defining the business and innovation strategies, and implementing process improvements through project management. Her deep expertise in product and process licensing, portfolio planning, and product development / project management processes make her an ideal teacher and trusted advisor who knows both the theory and practices of innovation and project management.

Dr. Jurgens-Kowal earned a B.S. degree in Chemical Engineering from the University of Idaho in Moscow, Idaho, a Ph.D. in Chemical Engineering (emphasis in surface science) from the University of Washington in Seattle, Washington, and MBA (emphasis in Computer and Information Decision-Making) from West Texas A&M University (on-line). She is a licensed Professional Engineer in the State of Louisiana since 1998. Teresa is a certified New Product Development Professional (NPDP) by the Product Development Management Association (PDMA) and Global NP Solutions, LLC, is a Registered Education Provider (REP) with PDMA. Teresa has been a licensed Project Management Professional (PMP®) with the Project Management Institute (PMI®) since 2012.

Teresa holds chemical process and catalyst patents, and is published in the Journal of the American Chemical Society and Journal of Physical Chemistry. She is the Book Review Editor for PDMA and founder of the popular Linked In group, The Innovator’s Book Club. She has most recently presented topics on innovation strategy at the Society of Polyolefins Engineers, project management at AIChE (Southeast Texas Section), career development at AIChE’s Process Development Symposium), and portfolio management at the Houston PMI Conference.

Currently, Dr. Jurgens-Kowal teaches general business and project management at Colorado Technical University (CTU Online) and process technology at San Jacinto College. She is a member of PDMA, PMI, the American Institute of Chemical Engineers (AIChE), the American Society of Engineering Management (ASEM), and a frequent participant at the Houston Chapter of Association for Talent Development (ATD, formerly the American Society of Training and Development). Teresa has an office in Houston, Texas. In her free time, she enjoys bicycling and scrapbooking – but not at the same time!