If you are marketing effectively, then the Connected Internet of Things has changed the way you are marketing or selling – every hour, every minute, every second of what you do should never be the same. It doesn’t matter if you are marketing in a brick and mortar store or do your business entirely on the Internet. It doesn’t matter if you aren’t even a marketer. As a consumer, the Internet of Things has changed the way you live.
The connected Internet has changed many things, including the how companies and interact with their customers. Before I divulge into my series on lead generation, it’s very important to understand how the Internet has changed customer behavior. Let’s take a look back at the customer before and after the Internet.
Through a variety of marketing channels (digital and physical), customers are the first to inquire about a relationship with a company.
With the advent of the Internet, customers have access to a wealth of information. From online reviews to a company’s social media page, customers can now make extremely informed decisions prior to any purchasing.
Today it’s about building and continuing a relationship with customers through delightful and amazing content. The power of business has shifted to marketing. Now more than ever, marketing and sales need to align in order to grow a sustainable relationship with a customer.
CEOs and marketing execs can now make informed decisions based on customer data gathered from their own analytics.
So, with so much of a consumer behavioral change, it’s only right that our marketing and sales strategies change, too. Introducing lead generation: The process of capturing interest in a product or service for the sole purpose of creating an effective sales channel. Stay tuned for future posts on how exactly lead generation works!
The proliferation of broadband Internet—enabling consumers to acquire and share entertainment goods easily online—has had major consequences for the marketing of entertainment goods, in particular for the music industry. Some speculate that, due to illegal file sharing, the old business model, where concerts were used to promote record sales, no longer applies. Others suggest an inversion of the business model, where recorded music stimulates concert demand. Despite the fact that concerts have become the major revenue source for many artists, little research has examined these possibilities.
Your new education can give you a leg up on your competition either in a freelance or on as a gem on your resume.